“I feel lucky” costs millions
Poor old Google, every time that a Google users presses the “I Feel Lucky” button on the search engine its costs them money, according the one of the co founders Sergey Brin, costing them money however is not entirely true, what he means is that they don’t actually make any money, there is a slight [...]
November 15, 2007Could Santa be green?
This is a bit of fun, which also has a serious message. The figure of Santa has been around for what would seem years and yet he turns a blind eye to what happens in the world, the disasters, the bad people and so on, so where does he stand on green issues?
The case for [...]
Business target Facebook users
From now on businesses will be on Facebook in a big way, and some major companies like, Coca Cola, Blockbuster, CBS, Sony and Verizon have already been looking into how they can take advantage of this new and exciting advertising opportunity.
Advertising on Facebook will take the form of custom pages, marketing messages across the network [...]
Before you write a business plan
If you are planning on writing a business plan, there may be some things that you need to do before putting pen to paper:
Understand what a business plan is; don’t just write down your idea. There is help out there on the net where sample can be found.
Legal, sort out any legalities in order for [...]
Google loves Web 2.0
The last couple weeks saw the long awaited PR update, but what seems to have happened is that there has been a move by Google towards those site that are to all intents and purposes Web 2.0, these have been judged to have solid content and are updated regularly which the most of them are, [...]
October 29, 2007Press releases generate traffic
Press releases can be a great way to generate traffic to a website, this works by creating press release for a news story that is relevant to your business or the industry that your business is in. This can then be distributed to the media via press release distribution sites.
The hard part is writing the [...]
Getting your message across
Whether you are a freelancer or business you would be expecting to get some business out of your website, this is probably much more important for the freelancer as they can use a website as a sort of portfolio where people and businesses looking for your particular services can see exactly what is on offer. [...]
October 22, 2007Start a Web Hosting Business
Web hosting is a perfect business that can be run from home in fact from anywhere. The whole process can be automated, so all you will need is customers, how hard can that be?
In order to set up there are some basics that need to be looked into, here are a few:
Choose a platform like [...]
Using Promotional Items
Your business could benefit from using promotional items and here is why. Have a look around your home and you are bound to find pens, fridge magnets and other items with company names and logos on, why? Because they work! You may not go out there and then to buy the product, but there will [...]
October 16, 2007Great Idea for a Business
One thing that can help when starting a business is you! As a person you have unique properties that may be possible to use as the basis of a business, this may be a skill, place or location. But whatever the property it must be used to its fullest extent.
If we took a look around [...]
The card that opens doors
Your business card can open doors for you, but it can also have the opposite effect if it shows your company or business in a bad light. So it might be a good idea to check out what a good business card should say about you and your business.
Design – should reflect the business that [...]
Bad internet practices costs businesses £31 billion
It’s a sorry state of affairs when businesses cannot be bothered to respond to emails, and not only that it has been estimated that this practice could be costing businesses in the UK around £31.6 billion every year.
In a survey conducted by Vodafone UK, it was found that one in ten workers respond to emails [...]
Business promotion through forums
Forums have been used over the years to allow people to let off steam or tell the world a bit of interesting information, but they can be used to promote a business too.
The trick is to find forums that are relevant to your business, there is no point in using a forum on babies if [...]
Marketing to your customers
A business without customers is doomed, so no doubt keeping you customers would be a top priority yet there are times when customers find themselves bombarded with marketing and this can get to such an extent that they decided that enough is enough and their off.
Businesses often confuse their customers by making things too complicated [...]
Google docs and spreadsheet problems
If you are using Google’s doc and spreadsheets, you may wish to take a quick peek at the terms and conditions, because if they are worded as a lot of people think they are, then any published content could belong to Google or rather they have the right to re produce it for marketing purposes. [...]
August 16, 2007Every business needs a Website
No matter what business you are in, having a Website can be a great benefit for you. It will get your business in front of a very large audience, enable you to show off your services and even sell your products to customers in a wide ranging customer base.
That sounds great, but there is one [...]
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