August 15, 2007

Big business the game

When you talk of games, you naturally think of youngsters sitting in their bedrooms for hours on end only ever appearing to find something eat. But the games market is getting a new player and this time they wear suits and work nine to five, big business has just discovered that games can get the attention of people and get a message across.

The games industry is has not ventured into business in this manner, simply because it is not worth their while, but large businesses find that they are able to use games to train and inform people who may be both staff or clients, so you would have thought that a big company asking a games software house to produce such a game would be snapped up, but no! Why? Because the games market is worth billions, even if the work is sub contracted out to many designers the value far out ways that of which a businesses would be prepared to pay.

Could businesses create an in-house games department?

Source [Slashdot]