August 4, 2008

Japan ignores Facebook and MySpace

Although Japan has an online advertising market of some £3 billion per year, but it seems their different way of life and idea of what is good is affected some of the west’s more popular money making machines, but why would that be?

It is not that social networking is not a happening over there, they already have a site called Mixi, which is the sixth most popular website in the country, whereas MySpace is ranked at 95 and as for FaceBook they do not even register in the top one hundred.

The simple thing is that social networking in Japan is not the same as it is in the rest of the world. This is where a single site cannot make it around the world, because of translation issues and the different cultures that have been up in these countries.

Being a success here in the west does not necessarily mean that it can be replicated in other regions of the world.

Source [Techcrunch]