May 27, 2008

The right PR at the right time

PR has been around for many years, it encompasses almost everything in our daily lives, and yet when we start a business it is one of the last things that we ever think of. Yet with good PR your business can very quickly begin to make up ground on the competition.

The problem with PR is the amount of different advice out there, this just confuses people and once again it will get put back on the back boiler.

To help you decide how you can approach PR, here are some tips for you to try out:

Understand You’re Not the Only Story in Town
Pick the Right Person or Team to Lead PR
Participation is Marketing
Identify The Target Audience For Every Step Of Your Growth
Don’t Launch on Mondays
No Two Bloggers or Journalists are Created Equal
Measure Success, Not Traffic
Customize the News For Each Influencer to Make His Or Her Job Easier
Get a Spokesperson
Your Company Blog is More Powerful Than You May Think
Blogger Relations Extends from the “A-List” to the Magic Middle
Follow the Conversations and Join In

Source [Techcrunch]
http://www.techcrunch.com/2008/05/25/pr-secrets-for-startups/